43%
will buy few things on-line because they will trust
neither the method of payment nor delivery
WHAT:
- The project presented, carried out in five EU countries (Spain, France, Germany, Italy, United Kingdom) explores the trends that define what our leisue time is like its future direction.
- Consumers' diverse lifestyles and technological innovation indicate that the process by which consumers acces and connect to entertainment is changing radically.
- The repercussions for content providers, platforms, advertisers and brands who want to connect with Spanish consumers in this new environment are the focuse of this investigation.
FOR WHOM:
Every Resident at Esadecreapolis
Registration: Esadecreapolis Virtual Community