Understanding teenagers as consumers is becoming increasingly important, as the people who belong to this group today will be crucial over the next decade because, more than ever, they are exposed to changes with a similar lasting impact to those that occurred almost a century and a half ago.

Adolescence is the time of life that is most influential in the development of preferences, habits and attitudes which will remain constant over time as these young people mature and enter the labour market.

The project developed by Creafutur during 2009 focuses on observing and getting to know the teenagers of today and forecasting how their behaviour will evolve over the next 5 or 10 years in order to identify the resulting business opportunities.

For more information about the conference, go here.

The project was presented on 4 March 2010 , from 9.00 until 15.00pm, at ESADEFORUM (Av. Pedralbes 60-62).
The conference was attended by international experts and there was an interesting debate.

Download the program:

• Programa Jornada Teens 2010.pdf