The concern of businesses in different sectors concerning the strategy that must be followed involving environmental issues, the scarcity of resources, climate change and corporate social responsibility is increasing.

A trend analysis is carried out: a quantitative and qualitative study leading to the identification and characterisation of 4 consumer segments based on their attitudes, behaviours and unmet needs in the area of sustainability.

To meet the needs of each segment and the key agents, 14 business opportunities are generated for companies in different sectors, ranging from a model of biodegradable clothes to an inter-urban transport system based on electric vehicles.