Creafutur
Edifici Esadecreapolis
Av. de la Torre Blanca
57, local 1A3
08173 - St. Cugat del Vallès
(Barcelona)
Tel. +34 932 061 750
Fax. +34 932 059 611
contact@creafutur.com
The Observatory is a service Creafutur offers its subscribers based on the exploration and observation of the main international sources and channels to summarise important trends and opportunities in four areas: Entertainment, Communication, Food and Sustainability.
In the developed countries, Boomers (aged 50-64) are 20% of total population and account for 40% of all consumer spending and 60% of all net wealth. After the financial breakdown, the generation that saw the rise of consumerism is finding fulfillment in less material ways because they want to...or because they have to.
Aging populations and increasing costs are putting strong financial and organizational pressure on healthcare providers. Underserved patients are starting to participate in the medical decisions using the Internet and other technologies.
In some countries, new sources of risk such as the environmental threat and the global financial crisis generate a vulnerability feeling among consumers, who are reacting via the embracement of companies offering (LOCAL!) social benefits.
Profitably fulfilling people’s increasing desire for free entertainment whenever and wherever.
From green concern to green consumption: activating the green consumer and latent demand via communication, education and improved visibility of sustainability.
