90%
of American consumers state that they would adopt more sustainable
behavior in the future if someone explained them better what to do and why
The study, "Teens 2010: How teenagers are today and how their consumers habits will evolve", was presented on Thursday 4 March 2010, in the auditorium of ESADEFORUM and assisted over 250 entrepreneurs from the first level.
The event counted with international experts and a debate attended by renowned personalities from business and academia.