On 26 March, Creafutur: and Microsoft Advertising presented the study "The Future of Entertainment" before more than 150 businesspeople and representatives of public institutions.

Begun in 2008, this far-reaching investigation explores the trends that define what our leisure time is like and its future direction.

Consumers' diverse lifestyles and technological innovation indicate that the process by which consumers access and connect to entertainment is changing radically.

The repercussions for content providers, platforms, advertisers and brands who want to connect with Spanish consumers in this new environment are the focus of this investigation.

Talks of the journey: 

[El Futuro del entretenimiento - Cecilia Francolí pdf]

[Presentació El Futur de l'Entreteniment - Guillem Ricarte pdf]