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Advice services

Creafutur offers a service providing advice and carrying out personalised projects with the support of a select community of collaborators at international level in the areas of trend analysis, anticipating changes in the environment and innovation.

Case studies

Challenge – Understanding what domestic energy users will be like in future in order to define the appliances with most potential.

image adviceAnalysis of energy use in Spanish homes. 7 energy user segments are defined depending on different variables (consumption, environmental concern...) and these segments are projected based on the most important social, technological, economic and regulatory changes of the moment.
The scenarios and solutions for appliances with greatest market potential for 2015, 2020 and 2030 are defined.

Challenge – Understanding current and potential consumers of organic food in order to design communication solutions to promote consumption

image advice

Analysis of the consumption of organic products in Catalonia. Consumers/purchasers, consumers/non-purchasers, non-purchasers and non-consumers are quantified and characterised and the perceptions and driving forces determining purchasing behaviour are analysed. Solutions involving channels, messages and media for each segment are proposed.